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Bond Group

Repair is in the (h)air.

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TRANSFORMATION AFTER JUST ONE USE

Alterna Caviar Anti-Aging transforms hair after just one use. A potent blend of supreme quality and uncompromising performance, Caviar creates luxuriously healthy and youthful-looking hair and a lavish, indulgent experience.

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OUR FORMULATION PHILOSOPHY

Our formulas are enriched with active botanical ingredients and free of added parabens, SLS/SLES* and synthetic color. Proven to visibly transform strands after just one use, our potent blends restore the fiber for healthier, more youthful-looking hair.

Every Alterna innovation goes through an extensive formulation process, from curating a selection of sustainably sourced, potent raw ingredients, carefully calibrating them into the perfect blend, testing the technology with hairdressers and consumers, to customizing the formulas with an exquisite fragrance signature.

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Featured Products

Moisture Family New
CAVIAR Anti-Aging
Replenishing Moisture Collection
Hydrates moisture-starved hair for improved manageability, softness, shine and texture. Suggested for: Dry, Brittle Hair.
CAVIAR Anti-Aging
Professional Styling Collection
Formulated with synergistic blend of strengthening proteins and nourishing extracts that give hair both strength and flexibility to help prevent breakage due to vigorous hair styling techniques and hot tools.
Stylers
Al Frizz Family New
CAVIAR Anti-Frizz
Collection
Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins & minerals to help defend & protect against the factors that cause hair to feel & look older: physical, chemical, & natural aging. Tames frizz & protects against humidity

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