REPLENISHING MOISTURE
Priming Leave-In Conditioner

NEW! Lightweight, leave-in conditioning spray, formulated with Moisture Restoring Complex.

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TRANSFORMATION AFTER JUST ONE USE

Alterna Caviar Anti-Aging transforms hair after just one use. A potent blend of supreme quality and uncompromising performance, Caviar creates luxuriously healthy and youthful-looking hair and a lavish, indulgent experience.

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OUR FORMULATION PHILOSOPHY

Every Alterna innovation goes through an extensive formulation process, from curating a selection of sustainably sourced, potent raw ingredients, carefully calibrating them into the perfect blend, testing the technology with hairdressers and consumers, to customizing the formulas with an exquisite fragrance signature.

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1997

Since 1997, Alterna has pioneered “alterna-tive” luxury haircare. We believe that you shouldn’t have to choose between clinically proven, salon-tested results and pure ingredients. A trailblazer in the world of luxury haircare and styling, we have always been about purity and innovation inspired by skincare science.

Featured Products

CAVIAR Anti-Aging
Replenishing Moisture Collection
Hydrates moisture-starved hair for improved manageability, softness, shine and texture. Suggested for: Dry, Brittle Hair.
CAVIAR Anti-Aging
Professional Styling Collection
Formulated with synergistic blend of strengthening proteins and nourishing extracts that give hair both strength and flexibility to help prevent breakage due to vigorous hair styling techniques and hot tools.
CAVIAR Anti-Frizz
Collection
Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins & minerals to help defend & protect against the factors that cause hair to feel & look older: physical, chemical, & natural aging. Tames frizz & protects against humidity