Anti Frizz 4

Caviar Anti-Aging Smoothing Anti-Frizz Collection

Let’s be honest, the last thing anyone wants is frizzy hair. Whether you have an important meeting, a special event or it is just an average day, frizz is never your friend. It kills confidence and derails your hair. 

Power Dry Hair

Time Saving Haircare Tips

Daylight Savings Time (DST) may be behind us, but any time you can add an extra minute to your day is an added bonus! We’ve come up with five tips using some of our favorite Alterna products to help save you a lot of time styling your hair.

1 Brooke Williamson  Kitchen 1430

Introducing #CaviarHoliday

Step into our holiday kitchen, where Alterna’s “farm-to-hair” ingredients meet the talent and beauty of three notable Los Angeles food personalities -- Candace Nelson, Bricia Lopez, and Brooke Williamson -- to celebrate the joy of the season.