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Introducing #CaviarHoliday

Step into our holiday kitchen, where Alterna’s “farm-to-hair” ingredients meet the talent and beauty of three notable Los Angeles food personalities -- Candace Nelson, Bricia Lopez, and Brooke Williamson -- to celebrate the joy of the season.

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Caviar Anti-Aging Replenishing Moisture

Over time, our hair concerns can shift to a multitude of things from thinning, dullness or loss of pigment (going grey). What our locks also endure is a major change in texture and significant moisture loss. Just as we turn to heavy-duty moisturizers for our face and body, our hair craves that same hydration. Inspired by the innovation and efficacy of skincare products, Alterna’s Caviar Anti-Aging Replenishing Moisture line combines a proprietary Age Control Complex® and Seasilk®, a moisturizing blend of marine botanicals that provide nourishment and hydration to the hair.  

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Practice Self-Care for Your Hair

The art of practicing self-care is a concept that has been growing in popularity. Amid hectic work schedules and jam-packed social calendars, the importance of taking a breath and allowing yourself to rest is becoming increasingly important among women. In fact, studies have found that this current generation is prioritizing personal improvement more than any generation before them.