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Apr 23 2019
in About Alterna
Alterna launched in 1997 with a mission to reset the standard in luxury haircare. At the time, there was a noticeable gap between luxury and performance on the market. We wanted to push the envelope – to go beyond the standard shampoo and condition and turn it into an experience where you can feel the difference instantly.
in About Alternaread more
Mar 12 2019
NEW! A new lightweight, innovation, formulated with Moisture Restoring Complex, detangles & primes fine, dry hair, providing heat protection & a barrier to humidity for frizz control & style retention. Hair is left moisturized, manageable & healthy, without added weight.
in Productsread more
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