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Apr 23 2019
in About Alterna
Alterna launched in 1997 with a mission to reset the standard in luxury haircare. At the time, there was a noticeable gap between luxury and performance on the market. We wanted to push the envelope – to go beyond the standard shampoo and condition and turn it into an experience where you can feel the difference instantly.
in About Alternaread more
Mar 12 2019
NEW! A new lightweight, innovation, formulated with Moisture Restoring Complex, detangles & primes fine, dry hair, providing heat protection & a barrier to humidity for frizz control & style retention. Hair is left moisturized, manageable & healthy, without added weight.
in Productsread more
Feb 27 2019
Whether it is hair, skin, lips or muscles, most of us are always looking for ways to plump it up. From fillers, to non-invasive lip and skin plumpers, the skincare market is saturated with products to cultivate more youthful, filled-out faces. As we age, our hair takes a hit, too. It loses volume, thickness, shine to name a few. The appropriate products, however, can give limp hair just the lift it needs...
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